A talented consortium of former educators, principals and school administrators approached The Media Professionals about a producing a video to help promote their newly minted book “Principles for the Principal”. We interviewed each of the authors about their own personal experience and knowledge in education and how it contributes to their textbook. We edited multiple video presentations that were used online and on their website to promote the sale of their book. The Media Professionals created an email marketing campaign reaching thousands of administrators nationwide with a call-to-action leading potential customers to an internet landing page website.
Below is the image that was in the body of the message that was emailed to administrators from a list purchased specifically for the campaign.