Client

J.D. Power is an American data analytics, software, and consumer intelligence company.

Project

Document focus group sessions, record customer satisfaction interviews, and edit.

We've all seen those car commercials proudly showcasing their JD Power rankings. At JD Power, focus groups are vital in their comprehensive analysis. One of the early adopters to use video as a powerful tool for gathering valuable data. That's where the Media Professionals come in. JD Power contracted Media Professionals to expertly record focus groups and skillfully edited presentations highlighting customer responses about the vehicles. JD Powers’ dedication to leveraging video as a data-gathering tool has revolutionized the industry and enhanced its ability to serve automotive manufacturers and consumers.

Services

Video Production - Editing